About Sam
Artist and Graphic Designer
I’m Sam Rowe, a watercolor artist and graphic designer based in Green Bay, Wisconsin. With a BA in Design Arts and a Minor in Art from the University of Wisconsin-Green Bay, I’ve spent years immersed in the structured world of agency graphic design.
But in 2022, I discovered the raw, no-rules freedom of abstract watercolor after uncovering an untouched paint set gifted by my grandmother. From that first messy brushstroke, I was hooked on the therapeutic flow of the medium, embracing the imperfections and spontaneity that graphic design often denies.
I’m also proud to have been a 2025 resident of the NWTC Artisan Residency program, where I grew immensely as an artist and small business owner.
You can find my booth at local markets and events throughout the year, one of my favorites is the Green Bay Vintage Market at Badger State Brewing.
An Unconventional Approach to Creativity
I trust my gut when I paint, allowing the colors and movement to guide me. My process is anything but traditional—my favorite palette is a deviled egg platter! With bold brushstrokes, vibrant hues, and a commitment to embracing imperfection, I create feel-good art that’s as messy and real as life itself.
FAQs
Where can I find Samsconsin Art?
You can shop my art locally at Wonders by Women, the the Art Garage Gift Shop and the Neville Public Museum Gift Shop in Green Bay. My pieces have been featured in exhibitions at the Neville Museum, SAGE, the Art Garage, the Wisconsin Maritime Museum, One of One Gallery and Art Connective.
You can also find me at many local markets throughout the year. I’m always looking for new gigs that seem like a good fit for me and my art.
See my upcoming events here.
What inspires you?
As a bi woman in Wisconsin, my art reflects my journey of self-love, mental health, and finding joy in the little things. I’m endlessly inspired by nature, drag queens, and the amazing connections I’ve made through my art.
What materials do you use?
I use watercolor pigments, Arches cold-pressed watercolor paper, and often paint markers and pens. I try not to limit myself; I’m always willing to try new techniques.
Where does the name “Samsconsin” come from?
As a proud Wisconsinite, I combined Sam and Wisconsin to create an anonymous way to share my early art online and build confidence without worrying about judgment. Over time, it grew into a unique brand that’s deeply tied to my journey as an artist.
